Woo-hoo, you’ve started your very own Photography business; now what? So much time and effort goes into starting a business and getting those first few clients through the door that results in a loss of traction in the months afterwards, all for various reasons. You needn’t worry, it happens and has happened to the best of us.
That’s why today we’re taking a look at four simple ways you can expand and build your Wedding Photography business, with advice from someone who has been there and done it themselves.
1. Plan Your Goals.
A great way to keep up momentum is by setting small, achievable goals. This is because it actually make you really think about what you actually want for yourself and your business, in both the short and long term.
Weekly, monthly or yearly goals are a great way of tracking your business’ growth and also allows you to build a ‘roadmap’ which can help visualise a direct path to your dream business goals.
2. Know Your Target Market.
Make sure you know your target market inside and out, doing so will help you tailor your business and attract the right clientele that you want to be working with.
With this being said, don’t decline people who approach you and maybe aren’t quite the profile in which you’ve been targeting. Business is still business at the end of the day and it’s important to remember that. Once you finally establish who your desired target market is, then you can begin to work on the values and message you want to send across to them.
3. Have An Online Presence.
Wether it’s a website that you update with your photoshoots or an Instagram account the digital jungle is a path best taken for the brave and the creative. For Photographers especially, in a world where we take everything at face-value, a strong social media presence is key if you are to separate yourself from everyone else out there. Rough estimates indicate that 2.3 billion people used social media in 2016 alone; that’s one hell of a stage to put yourself on, so go and shine.
Showcasing your work and experiences via blogging, Instagram, Facebook, Twitter and have people share and retweet your content is a great way to build brand exposure and also offer people the chance to gain an insight about you as a person, your personality and how it shapes the way you shoot. Break down the corporate image and go against the grain, let people into your mind.
4. Network, Network, Network!
As the old saying goes, if you’re not networking, you’re not working. Mastering this is vital in getting yourself better known by other Wedding Photographers, potential clients and also potentially picking up a few new pieces of advice along the way. Essentially we are all humans and we need each other, it’s important to remember that everyone you meet in your lifetime knows something you don’t.
Attending photography events and engaging effectively on social media is a great way of showing off your brand, work and also yourself as an individual. Never underestimate the power a simple conversation, they can be extremely beneficial to your business and create exciting new opportunities; all from a single hello or a handshake.